Are your sales stable? It is very common for a listing with dozens of orders or hundreds or even thousands of orders to suddenly drop in sales. Here we explore several reasons and provide corresponding solutions regarding the decline in Amazon sales.
Reason 1: the product life cycle is in the decline stage
As we all know, every product has a lift cycle that carries it from being new and useful to eventually being retired out of circulation in the market.
The product life cycle has four stages — introduction, growth, maturity and decline. If your product sales are not good, you can consider whether the product is in the decline stage now.
Solution: It is not difficult to know your product life cycle. In general, you can record the sales data of the product every day, and keep it to record. And if you have the product sale data for two or three months, you can check the product sales trend graph. Of course, Captain BI provides you an easier way to check the product sales trend. There is no need for you to record, you can just type the product ASIN, you can get the sales trend graph quickly.
In this way, it is easy for you to evaluate what stages the product is currently in by combining the performance of other aspects of the product.
Reason 2: Exposure continues to decrease
When you launch a new product, Amazon will give you a certain amount of traffic support for the new product. However, when it gives you enough traffic but you don’t have many orders, naturally, the traffic will be allocated to the better performing listings, and the traffic of your products will be relatively less.
Solution: Increasing exposure is the basis for increasing sales. You can increase exposure through listing optimization and ads.
Listing optimization: On the one hand, you can research the listings of top-ranked products, and then make corresponding improvements to their own products. On the other hand, it is to increase reviews. With a good page display, it attracts users’ interest, and a lot of good reviews are needed to increase users’ desire to buy. Both are indispensable.
Advertisements: You can drive the traffic to your product via Amazon ads, of course, external ads is also a choice. Generally speaking, most sellers choose Amazon sponsored ads. Of course, external ads just like Facebook ads are also a good choice. You can choose the method that suits you according to your situation.
Reason 3: Seasonal products
If your product is a seasonal product or a holiday product. Seasonal products will cause product sales to become unstable with the passage of the season. Because holiday products are consumable, they are generally only sold on holidays. Seasonal and holiday products are inevitably affected by the season and holiday.
Solution: If your product is seasonal products or holiday products, it is necessary for you to minimize the impact.
First of all, when the season changes, the demand for out-of-season products will decrease. In order to sell the products, you need to provide promotions and discounts on the products. Hence, it is to recover some costs, on the other hand, it is also to avoid product expiration or leaving the product out of date in the coming year.
Secondly, you can quickly find and launch the new product for the next quarter. When the sales of this product decline out of season, there are new products that can recover some losses. In this way, if you balance it, the impact will be small.
Reason 4: Negative review
There is no doubt If negative reviews and returns suddenly increase in the short term, it will definitely be harmful to product sales.
Solution: The core of any business is product quality. Generally speaking, consumers will not ask you before placing an order, and they will not communicate with you after placing an order. If your product satisfies them, luckily, you receive good reviews from customers. However, if your product has a quality problem, they may leave a negative review directly or ask for a refund.
So it is necessary for you to check the product before it is sent to the FBA warehouse. You must have customers in your heart and treat customers and their potential expectations and needs from the heart. Only in this way can your product quality meet the standard and reduce the possibility of negative reviews.
And if it is really your own product quality problem, whether the other party is willing to help you correct the negative review, contact and apologize are all you need to do. Furthermore, it is necessary to reflect on the negative reviews on how to improve product quality and avoid similar problems from happening again.
Reason 5: Out of stock
I think that many sellers should have experienced stock-outs. this year. Due to the impact of the epidemic, just like FBA restricted warehousing, and logistics congestion caused product out-of-stocks.
Solution: Firstly, preparation in advance is the best way. Focus on the hot products’ inventory, and you can estimate the sales trend according to the situation and prepare for the stock in advance.
Then, about shipping your product to the FBA warehouse. There is no need for you to ship all products at once. It can be distributed in batches. In this way, the speed is fast and slow, the cost is high and low. This will help dilute costs while diversifying risks.
Tips: When the product still has some remaining inventory, you can slowly increase the price of the product to reduce the current sales, and then adjust the price back after the product arrives. Because the impact of high prices and low sales will be smaller than the impact of out of stock.
Reason 6: Lose the buy box
It is perfect if you are the only seller selling your product on Amazon. However, you can not make sure you can be the only seller for the product.
Solution: Buy box monitoring is necessary for you to prevent losing the buy box. It is easy for you to know well of it by Captain BI. Just type your product into the monitoring list, Captain BI Buy Box monitoring tool will continue to monitor the product for you. Once it finds the hijacker, it will send you a notification immediately.
Final
Of course, there must be other reasons for the slump in sales. Find the right reason and take proper measures is the right thing you have to do. At the same time, you can usually search for your products on Amazon as a customer, so that you can find the things you have to optimize for your product. In addition, never forget to research your competitors, know what they are doing, and learn from them.