Amazon Lightning Deals: How To Create A Lightning Deal — CaptainBI Blog

Amazon lightning deals are full of temptation for both Amazon buyers and Amazon sellers. Buyers can find preferential products through it, while sellers can use it to reach more potential consumers and increase brand awareness.

A Lightning Deal is a promotion in which a limited number of discounts are offered on an item for a short period.

Lightning Deals can be found throughout Amazon, and are available on Today’s Deals or page. Those deals are available, one per customer, until the promotion period for the deal ends or all deals are claimed.

When a Lightning Deal is available, retailers will see:

• The item featured in the deal.
• Any available variations of the item (for example different sizes or colors).
• The promotional discount amount and final price.
• A status bar indicating the percentage of deals currently in customers’ carts or purchased.
• A timer showing how long you have to add the item to your Cart and claim the promotional discount.
• An “Add to Cart” button if there are available promotional discounts.
• Whether or not Prime members get early access to the deal.

What are the benefits of Amazon’s Lightning Deal?

1. Increase visibility

Amazon Deals page is one of the most popular on the site. If your product display on this page, there is no doubt that it will boost visibility generates more brand awareness, listing clicks, and customer sales.

Customers see your brand on the deals page, and usually, they will also visit your other product listings. In this way, whether it is during the promotion period, even if the promotion is over, it is likely to promote the sales of other products.

Lightning Deals can help sellers deal with excessive inventory, slow-moving, and seasonal products, and also reduce long-term storage costs accordingly.

2. Increase Sale

Customers see your brand on the deals page, and usually, they will also visit your other product listings. In this way, whether it is during the promotion period, even if the promotion is over, it is likely to promote the sales of other products.

3. Clear out inventory

Lightning Deals can help sellers deal with excessive inventory, slow-moving, and seasonal products, and also reduce long-term storage costs accordingly.

4. Increase organic ranking

As we all know, Lightning Deal can increase your sale. Hence with the continuous growth of sales, your product will likely “rise” from the third page to the first page!

So Lightning Deals is a great way to boost your organic search result ranking due to increased clicks, sales, and customer reviews.

Make your product eligible for Lightning Deals

If you are a seller with a Professional Selling Plan then you are eligible for Lightning Deals. That is not enough. You have to make your products eligible for Lightning Deals.

1. Product review

In order to ensure the quality of the products, provide the best products possible to customers, it is must have at least 3-stars.

2. Fulfillment Method

Lightning Deals are usually for Prime members, and the delivery must meet the same day arrival and free delivery within 2 days.

3. With as many variations as possible

Lightning Deals has a lot of traffic, and Amazon wants to make sure that buyers can have more choices in color, size, and style.

If Amazon recommends one of your multi-variant products, and you still cannot meet the quantity requirement of Lightning Deal, at this time, with sufficient cash flow, you should replenish the lack of sub-variant inventory in time.

4. Category

The following product types cannot participate in Lightning Deals: e-cigarettes, alcohol, adult products, medicines, and medical devices, baby formula.

How to create an Amazon Lightning Deal?

If your product meets Amazon’s requirements for Lightning Deals, you can create an Amazon Lightning Deal on your seller center.

1. Go to Lightning Deal, and click on the Create tab
2. Choose an eligible product
3. Fill in the required information
4. Fill in the information including the event schedule, the highest price of the product, and the lowest product quantity.
5. Once you’ve decided that all of your information is correct, submit your Lightning Deal for approval.

Things you need to focus on after creating a Lightning Deals

1. Your product discount must be greater than 20%.
2. Ensure your products are in stock.

Amazon has a minimum standard in terms of product quantity. Please note that the quantity of the products you submit will be added to the FBA inventory, and it must be ready before the scheduled date.

To put the products participating in the event into the FBA warehouse, you should also calculate how long it takes to reserve enough inventory, properly pack it, and add at least 2 weeks of delivery buffer time before it reaches the distribution center.

3. Regularly check on the status of your deal.

Once you submit a product for a Lightning Deal you can use the Lightning Deal Dashboard to monitor the status of your deal. In this way, you can avoid paying the deal’s fee when you need to cancel the deal.

How to Cancel a Lightning Deal?

You can cancel a lightning deal at any time. However, you’d better know you will be charged a fee if you cancel with less than 25 hours' notice before the deal begins.

One more thing I have to say is that if you regularly cancel your deals, even with greater than 25 hours' notice, Amazon might blacklist you from creating deals in the future.

Final

For Amazon sellers, Lightning Deals will make you suffer losses due to the large discounts on products, but with the help of this deal, you will gain access to a large number of potential customers. In addition, you can market to these customers through Amazon’s communications, social networks, and mobile applications to get greater returns for yourself.