Amazon product research: Secret method of finding winning products

Ivy Yu
4 min readSep 4, 2020

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When you run your Amazon business, maybe one of the biggest questions for you is what to sell. If you have difficulty in finding profitable products, I promise you can find some ideas from this article.

What has to be considered when doing Amazon product research?

Market capacity is a very important parameter when you research products.

It is difficult for you to boost your sale if you choose a product with a small market capacity. Obviously, there is no space for you to expand. Therefore, when you choose the products, try to choose categories and products with larger market capacity.

Low competition

The competition is different for different categories and products. No doubt, If sellers want to make faster breakthroughs, it is naturally more advantageous to choose products with low competition. If a product’s market capacity is sufficient and competition is low, it is easy to increase sales.

Generally, Products with large market capacity always with High competition. In the face of this situation, we suggest that you give priority to products with large market capacity, of course, it is necessary for you to consider the product profit.

High profit

Regarding profit, just choose the high-margin products. Because you have to do a lot of marketing activities to promote your product. For example, you need to promote your products through sponsored ads.

Try The Profit Analysis Tool Now!

Resources

It is necessary for you to fully consider your resources. Whether your supplier provide you the products at a lower price than your competitors? It is necessary for you to fully consider your resources. If you have resource advantages in certain categories and products, it perhaps is an ideal product.

Your preference

We think it is better if you can get interested in your product so that you are willing to explore the advantages and characteristics of the product. In other words, only if you love the product, you are willing to solve any problems in the product sales process, and you are willing to overcome any difficulties encountered in the operation.

3 Easiest Ways to find winning products

Amazon Best Sellers

Amazon has best seller lists for literally every category, and they’re updated every. single. hour., You can find product ideas from these top products. Take a quick check on the list to determine which items are selling best. In turn, this will also help you identify a niche market.

Discover over 1000 product ideas from here

Research your competitors

Learn something new from your competitors. Find what your competitors are selling and get an idea of which products are best-selling and which have received good ratings and customer reviews.

Of course, you can research it manually, it is better for you to spy on your competitor with a powerful tool, it can save a lot of time for you. git rid of the matters and you can focus on analysis and decision-making.

Also, if you want to know more information about the products of your competitors, you can buy the product from your competitors.

Using Google Trends

Google Trends is a popular free tool you can use to find out if a product is growing or declining in popularity. Just type the keyword, you can see the search volume popularity, and voila. It will give you a steady stream of inspiration for product development.

How to find suppliers?

As we all know, the costs of manufacturing in China are very low compared to elsewhere in the world. So China is the best place for you to find your supplier, I will introduce you to 5 China sourcing Websites for you.

Alibaba is the world’s largest b2b sourcing portal, it is the first choice for people to search for products, it has a wide range of suppliers and products. From the beginning as a sourcing website, Alibaba Group has developed into China’s largest technology company.

Global Sources is a Hong Kong-based B2B multichannel media company.

It has helped 1.4 million international buyers in more than 240 countries to purchase from overseas. Their trade show is really popular, it can help international companies to purchase in China face to face with trusted Chinese suppliers.

It’s the third-largest B2B sourcing platform behind Alibaba and Global Sources. Similar to the Alibaba website, Chinese suppliers can create their own homepages on “Made in China” to sell their products.

AliExpress also belongs to Alibaba Group. sellers on AliExpress can be either companies or individuals, the price of the product on AliExpress is rather low, it is a good place for companies that want to purchase with a minimum order quantity.

DHgate is a Chinese B2B and B2C e-commerce website that facilitates the sale of manufactured products from suppliers to small and medium retailers.

Conclusion

Find a winning a product is not hard, I believe now you can know how to do Amazon product research. Please keep these tips in mind when searching. And you have to know you are not alone, anytime you want help we are here! No matter product reviews or sponsored ads, from Amazon news to Amazon marketing strategies, we can provide you the useful information!

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