If you are running an Amazon business, you must know the best seller badge and Amazon’s Choice badge. Of course, these two badges on Amazon can greatly bring high conversion rates for sellers. Hence today I will cover how to get Amazon best seller badge for your products. Click here to know how to win Amazon’s Choice Badge for your products.
What’s the Amazon Best Seller Badge?
Amazon Best Seller badge is an orange icon displayed in the list and search results of the best-selling products in a particular category. The purpose of this is to tell consumers which products are most popular. Products listed as “Best Seller” have a higher conversion rate and are easier to convince consumers to buy.
Things You Must Know about Amazon Best Seller Badge
1. Placement
The Best Seller badge can display under the following two categories. One is the main category, the other is the sub-category.
As we all know, you have to choose the category tree for your product when you launch the listing. If your product sells best in the sub-category, absolutely, you can get the best seller badge of this sub-category. similarly, if your product sells best in the main category, you can get the best seller badge of this main category. Of course, it is more difficult to win the best seller badge of the main category because of the fierce competition.
2. Update time
Best Seller badge reflects product sales. In general, the product sales update cycle is once an hour. So in theory, your best seller badge will be reassigned every hour. Therefore, if you want to maintain the best seller badge, you must always keep the top sales in your main category or sub-category.
3. Standard
There is an internal evaluation mechanism on Amazon. It will make a comprehensive consideration based on historical sales, category status, customer feedback, and competing products to determine whether to give the Best Seller logo to the top-selling product in this category.
Therefore, for some relatively unpopular categories, the products with the highest sales will not get the best seller badge, and some products go too fast to get the first sales, it is difficult to get the best seller badge too. Amazon uses this system to ensure the fairness and reasonableness of best sellers.
How to Get Amazon Best Seller Badge?
1. Choose the right category
The larger the category, the more sellers and the fiercer the competition, and the less likely you will get the Best Seller badge. Conversely, the smaller the category, the fewer sellers, and the greater your chances of getting the Best Seller badge.
In this way, we recommend you to start from the sub-category to win the best seller badge. Here are some tips for you to choose the
- If the category of your product with greater competition, you can choose the category that is not so relevant to your product but with little competitive pressure.
- In addition, you can choose the most relevant category firstly, and add your product to some irrelevant categories with little competitive pressure later.
2. Do keyword research
So many sellers are selling the same product, how do you make customers discover your product? Before launching your product, you should do keyword research to find highly relevant keywords with good search volume.
Amazon will give suggestions whenever users enter a search term in the search bar. The words recommended in the drop-down box are generally based on the customer’s search habits. You can refer to those when you do keyword research. Of course, You can use some software just like the Captain BI keyword research tool to help you find the right keyword.
Get more ideas about keyword research just to check the article 2 Principles+ 6 Ways To Target The Right Keyword
3. Optimize your listings
The next thing you have to do is optimize your listings. Add the keyword to your product title, bullet points, and description.
Product images on Amazon are also incredibly important. Optimize Amazon images is necessary. When shopping online, we generally think it is a combination of “shopping with pictures” and “shopping with listings”. Without seeing the actual product, customers judge the product by the product pictures provided.
If the seller has already registered the brand, you can create A+ content for the product to increase sales.
4. Make your price competitive
There is no need for you to provide the lowest price. However, competitive price will increase your sales. You can do competitor research and monitor your competitors to set reasonable prices for your products.
Of course, I am not asking you to give up your profits, just check your profit and find out where you can cut in your costs. If your product price can not decrease and higher than others. You’d better explain all the reasons to convince consumers.
5. Speed up sales
Provide promotions and gifts can help to increase your sales quickly.
When a seller gives a product a 1% discount, it can effectively increase the sales, which in turn improves the ranking. This is one of the best ways to “buy rankings”, which can greatly improve competitiveness.
When you adopt the gift strategy, gradually increase the number within 3–5 days. For example, give 5 products on the first day, 10 products on the second day, 15 products on the third day, and 20 products on the next day. This will give the Amazon algorithm an impression: as time goes by, sellers are selling faster and faster-it is very effective for improving product ranking.
6. Implement Amazon advertising strategy
I recommend sellers to make use of Amazon’s advertising with a larger budget. And you can also consider external promotions. It can make you get sales in a short time so that you can quickly get the Best Seller badge. Even, you can sacrifice your profits in the early stage, and after the organic sales increase, you can achieve stop loss and payback.
In conclusion
Getting the best seller is not particularly difficult, however, it is not an easy thing for you to keep the badge. Of course, if you still can not get the best seller badge after you doing all ways, don’t give up. Keep work hard and discover effective ways for yourself.
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Originally published at https://blog.captainbi.net on January 6, 2021.