Facebook ads provide a powerful channel for brands selling on Amazon to display products to target audiences. By effectively using Facebook ads, brands can improve product rankings and sales in the short term. At the same time, brands can maintain customers in the long term.
Why promote Amazon products through Facebook Ads?
Facebook ads can greatly increase brand influence, narrow the target audience. It is an ideal advertising platform to attract new potential customers to become repeat customers.
And Facebook has over 2 billion active monthly users. And with Facebook ads, you can proactively show your products to people who have not searched for products, and they are also very likely to become your customers. This is a fantastic opportunity to reach potential buyers and boost your traffic at Amazon.
Things you have to know Before creating your first campaign
1. Prepare Your listing
Always prepare and optimize your product first. Since the purpose of Facebook ads is to improve listing rankings, if you do not have a good listing, you are giving up the opportunity to increase sales.
Please follow this to prepare your listing:
Keywords: Title, background search keywords, product highlights, and descriptions should include words with high relevance and searchability and relatively low competitiveness.
Description: If you want to include as many relevant and high-traffic keywords as possible in your ads, then your listing copy must be readable and persuasive in order to convert page views into sales.
High-quality pictures: A compelling picture is essential to show customers the product. Pictures may be more important than copywriting, because we receive visual information much faster than text messages, so use pictures to tell customers your product story!
A+ content page: Use pictures instead of text in product descriptions. Successful brands will use this feature to enable customers to understand the product in-depth and tell their own brand story.
2. Use a landing page
Sending Facebook traffic straight to your product listing often decreases the chance of your campaign being a success.
Users on Facebook are not triggered to purchase like customers searching for products on Amazon. Therefore, under the same conditions, traffic from Facebook is less likely to be converted than traffic from Amazon. If you direct Facebook traffic to your product listing, the conversion rate may drop, which will affect your product ranking.
Guide to build up your first Facebook Ad campaign
Let’s see how to set up your first Facebook Ad campaign
1. Set up a Facebook page
First of all, you need to set up a Facebook page for your business. And invite your friends to like your page for some extra social proof.
2. Set up a Facebook Ad account
Go to the Facebook Business Page and click “Create an Ad” to set up your Facebook Ad account.
3. Create an ad campaign
Then you can start to create an ad campaign. go to the Facebook ads manager, and click “Create Ad”.
You will need to select the objective for your campaign, for most regular campaigns, you’ll want to choose Conversions.
Continue, you will need to choose the conversion event. Generally speaking, Lead is the ideal conversion event for a landing page campaign.
4. Target your audience
Next step you can target the audience.
You can define core audiences based on attributes such as region, age, gender, interests, and user behavior, or create custom audiences based on the mailboxes of old customers and website visitors, or create similar audiences with user characteristics similar to existing customers.
5. Set your budget
Just like Amazon sponsored ads, you can set your budget for your Facebook ads. And we recommend you start with a small budget if you are setting your Facebook ad for the first time.
6. Set up your creative ad.
It’s time for the fun and creative part, where you can draw the audience to your story.
Once you’ve created the ad, just hit Confirm to launch your ad.
7. Track your results.
Facebook ads are relatively simple to create. If you want to be successful, you must also focus on the data that ads are afraid of, and then optimize it.
It needs time for the Facebook ads algorithm to know who is most interested in your product. If you are not sure whether you should turn off your ad, try to wait until it has at least 1,000 exposures, and then invest more or turn it off to test something new.
Final
More and more Amazon sellers want to use external traffic to grow their business, Facebook Ad is a great choice. However, it doesn’t mean you will be successful with Facebook ads. Just members to learn more about Facebook ads.
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